PPC Melbourne: PPC Management / Google Ads / AdWords
PPC (Pay Per Click), SEM (Search Engine Marketing), refer to pay advertisement to gain instant Paid Search Traffics to a website. The outcome of paid traffics relies on a strategy to achieve high traffics, high CTR (Click Through Rate), low bounced rate, high page session, and high session duration, most importantly, maximize conversion rate and lower conversion cost.
We do not recommend businesses to self-manage Google ads, Bing Ads, Social ads. There are techniques involved. Improper ads not only will waste your ad budgets, in some cases, will damage Google ranking due to low click rate, high bounce rate etc negative factors.
Google Analytics screens show significant improvement in traffics. In two weeks’ time after we manage PPC advertising for business partners, we have doubled up website traffics and sessions with the same daily budget after properly setting up Google ads campaigns, new ad types, bid strategies, target keywords, etc.
Many self-managed ads could be money waster because of ad setup, underperformed keywords, etc factors.
The worse scenario is that inexperienced self-managed Google Ads could lead to a significant drop in Google Search ranking. This is due to the wrong targetting causing a low click-through rate (CTR) and high bounce rate.
Duties of our PPC Melbourne team is to ensure Google Ads campaigns achieving best ROAS (Return On Ads Spending), at the same time, helping organic SEO strategy to improve website ranking, keywords ranking, website scores etc.
After we adjust ads campaigns, results are significantly improved comparing to previous Smart Campaigns created by business partners themselves.
Ad cost saving pays off our service charges. In other word, our business partners are getting PPC management services which pay for itself. All additional revenues generated from PPC management services become purely net gain of our business partners.
Our SEO/PPC experts service all locations, local & remote
Google ads (Former Google AdWords) is very efficient in capturing “right” audience at “right” timing. There are two main ad type, search ad and display advertising.
Search Ad shows to audience when searched keyword matched Ad setting and content. This is how advertisement capture “Right” audience at “Right” timing. The implication is that these audiences are your potential customers and they are planning or ready to make purchase.
Display Ad shows to audience without specific criteria. It will gain more traffics than Search Ad but audience might not be your potential customers. Main purpose for this Ad type is branding, to gain Brand Awareness and attention for future benefits. Of course, display ad will also catch “Right” audience at “Right” timing by chance.
SEO Services CC helps businesses to create Google ad campaigns, achieve higher right traffics at right timing, and cost efficient, monitoring ad performance daily and make adjustment as need to achieve business goals.
Facebook/Programmatic ads are display ads, a great way to reach massive audience group at great value. You are able to refine your target audience by demographic data, location, interests, etc.
Ads platform will display ads according to pre-defined constraint to display ads to public. Ad objective can be set to CPM (Cost Per Million Impression) oriented to maximize reach, or CPC (Cost Per Click) to maximize interaction. Strategy replies on business objective. CPM establish branding. CPC generates traffic.
Regardless which ad type and ad objective you selected, appearance of ads goes though bidding competition to determine who’s ad to be displayed in a given placement at given time.
Bidding strategy controls how ad budget to be spent, affecting ad impression, and position, eventually, ad performances. SEO Services CC will work close with you to propose an advertising plan that suit your business.
We always focus on conversion and not just traffic to your website. After setting up campaign, we will test and analysis your PPC campaign frequently as well as Google Analytics traffic and conversion data. We work towards maximising your ROI (Return On Investment) on your Google Ads (Google AdWords) PPC advertising.
We setup monitoring benchmark, Conversion goal and track your website data to keep track of PPC ad performance in terms of traffics and conversion rate. We are striving to generate potential customers and sales to your business.
Google Ads (Former Google AdWords)
Google Search Ads reach right audience at right timing. It is cost efficient to capture potential customers and bring them to your website.
While Google Display Ads reaches bigger audience group, establishing branding in target market segment, building trust with potential markets.
If you are running e-commerce website, Google Shopping Ads help generating majority sales among 3 Google ads types.
SEOServices.cc utilize both Ad strategy to bring traffic and revenue to your business.
Display Ad is a cost efficient approach to reach bigger size market. Distribution networks has more variety to suit different business needs. Social Ad (Facebook, Instagram, LinkedIn) make easy to reach defined market segment easily. It is also the most cost efficient channel for display ad approach.
Demand Side Platform (DSP) coverage is different to Social platforms. DSP distribute display ads via participated publishers. Most of participated publishers are news sites, blogs, forums, tech sites etc.
The key benefit to display ads in these platforms is for its low competition. As mentioned, all ads will go through a bidding competition system, winner will be shown in a given placement, at a given time. Less competition cost less to compete and save cost.