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About Google Analytics and Google Search Console: Differences & Applications

What is the difference between Google Analytics and Google Search Console? Google Search Console is a Webmaster tool to help you measure your site’s Search traffic and performance, fix issues. Google Analytics tracks website activity of the users in session duration, session, bounce rate, source of the traffic, etc. Simply speaking: Google Search Console =…
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What is the difference, Pros & Cons of SEO & PPC, SEM?

When it comes to digital marketing, SEO (Search Engine Optimization), PPC (Pay Per Click), SEM (Search Engine Marketing) are commonly seen in articles and blogs. What are the difference between them? What are their impacts? Well, let’s start with SEM.   SEM (Search Engine Marketing) SEM, by it means, to utilize search engine for marketing…
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How to generate website traffics for new website/blog?

How to generate initial website traffics for a new website/blog? This is a very common question found in popular forums.  There are several strategies you may use to generate initial traffics to your new website before it becomes popular, and visible in search engine result page (SERP).   PPC (Pay Per Click) PPC is a…
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What is the best SEO strategy for small business?

          SEO Services CC is a Melbourne based SEO/PPC agency, offering SEO/PPC services to businesses in Melbourne, Sydney, Brisbane, Gold Coast, SunShine Coast, Canberra, Adelaide, Perth, Hobart, Darwin.

TF-IDF in SEO

SEO Terms

SERP (Search Engine Result Page) SERP (Search Engine Result Page) refers to the pages generated by search engines in response to a keyword query by a searcher. Search Engines generates SERP and display two main types result types, organic results (best match results filtered by search engine algorithm) and paid results (results matching per-defined criteria…
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When Should You Advertise? The Big Picture

It is a common questions for businesses that when do we need to advertise. In fact, most business owners understand they need to advertise for more traffics, attentions, sales leads in order to improve sales revenue. But, when should carry out advertising campaigns? Frankly, advertisement is a continuous marketing practice at any stage. The question…
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7 Steps: SEO Planning Guide For Beginners

SEO Planning is critical if you decide to gain competitive advantage via Search Engine Marketing (SEM),  and you have to plan and act ahead. It could take at least 6 months to few years depending your industry, competition, market size etc. factors, before you can see desire results provided that you do it right. SEO is…
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What is a Landing Page for Online Ads Campaign?

What is a Landing Page? A landing page refers to the page where incoming visitors first landed on. For a website, front page is normally the landing page of a website when visitors open website URL in browser. Search Traffics may land on any page of your website, as long as it appears in SERP…
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White Hat SEO vs Black Hat SEO

What Is White Hat SEO? White Hat SEO refers to SEO strategies those are complied with the terms and conditions of the major search engines, including Google, to improve your search ranking in SERP. White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO utilize Search Engine Optimization skills to improve…
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Do I Need To Rebuild Existing Website For SEO?

In many cases, business realize the importance of SEO after website has been developed. However, this has no conflict to SEO tasks. SEO optimize meta data and contents of the website. For existing websites, if it is mobile friendly (fully responsive). It is not necessary to rebuild the whole website.  Several modifications will be done…
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How Much Does SEO Services Cost?

  How Much Does SEO Cost? Unlike a tangible product where you can simply put a price tag on it. SEO strategy is tailored to businesses base on their business goals and budget. It is not wise to select SEO agency by cost bidding, simply because service and strategy offered are different.   Ultimate Goal…
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